The Journal
Notes from the studio
Essays on web design, development, conversion, and SEO — written for founders and marketing leads who want websites that actually perform.
June 10, 2026 · 7 min read
How to Choose a Web Development Studio That Actually Ships
A practical guide to evaluating web development studios: portfolio signals, process red flags, pricing models, and the questions that surface the truth.
Read essay →June 5, 2026 · 9 min read
10 Conversion-Focused Web Design Principles for 2026
The ten design principles that move the needle on conversion in 2026 — backed by current best practices for typography, hierarchy, speed, and trust.
Read essay →May 28, 2026 · 6 min read
The Small Business Website SEO Checklist for 2026
A no-fluff SEO checklist for small business websites in 2026: technical foundations, on-page essentials, local SEO, and content cadence.
Read essay →